The use of smell in advertising and business

The smell in advertisement and business was first used in the end of 20th century if not to consider the use if smells in perfumery, chemistry, cosmetics and food industry.

The active use of smells in business started thanks to the American doctor that had the researches on the effect of aromatization of the selling buildings on the selling. And in the result of these investigations he proved that:

- The smell plays an important role for the buyers when they decide to buy something. Buyers use the smell to find out the quality of the product even if the product is inedible.

- The level of business sales increased in aromatized rooms.

- Buyers spent more time in aromatized halls than in non-aromatized rooms.

- In aromatized rooms buyers appreciate the products better.

And after such conclusions the businessmen decided that to advertise and sale the product it is necessary to influence all five senses of the person and not to limit the buyer.

So the smell is usually used in aromatized printing industry, banners aromatized advertising, advertising in the cinema and clips accompanied with the aroma, the creation of aromatized presents, etc.